Code of Conduct

In order to ensure that we uphold our principles and values of integrity and safeguarding, we have adopted a code of conduct that gives us orientation for our daily actions. The Code of Conduct touches upon the topics of bribery, corruption, conflicts of interest, financial integrity, fair treatment of all, protection of information, and many more.

Ethical Communication Guidelines

To fulfill our mission, we collaborate with a diverse range of global partners, including numerous non-profit organizations. We are convinced that sharing the stories and imagery from the people and communities we seek to support is crucial to showcasing the positive impact of our projects and programs. At the same time, we see this as part of our awareness-building, advocacy, and fundraising initiatives. 

We recognize that the individuals and communities we work with generously donate their time, images, experiences, and perspectives to make this powerful communication happen. In this process, it is important to ensure all messages and imagery collected, created, and used respect the work, voice, dignity, privacy, and security of the individuals, organizations, and communities involved in this process. 

As content creators, we acknowledge our responsibility to consider the broader impact of our communications. To fulfill this responsibility, we strive to avoid perpetuating negative stereotypes that focus solely on vulnerabilities and fears. Instead, we wish to portray the complete story of individuals and communities, highlighting their aspirations, capabilities, dreams, resilience, and strength.  

Our Ethical Communication Guidelines contribute to ensure that these principles are being respected. These shall inform our partner organizations, our current funder adidas AG and potential future funders, all external providers and consultants involved in the adidas Foundation's communications, as well as external stakeholders who create content about or in reference to the work of the adidas Foundation.

Our commitment to Safeguarding and Protection

We are driven by values, and we know how important it is to respect integrity. This is why we take safeguarding and respecting the rights of everyone, especially the protection of children’s rights, as essential for our work. 

We are committed to protecting the physical and emotional well-being, and respecting the human rights of individuals, especially those who are marginalized and/or in vulnerable positions, to ensure they do not suffer harm or experience abuse, discrimination, and neglect as a results of our work or from the work of our partners around the world.  

Our Safeguarding Policy lays out what this means for us in detail. We have established a safeguarding committee and challenge ourselves to continue to improve our mechanisms for safeguarding and protecting the physical and emotional well-being of everyone  in touch with us.