2025 marked a turning point for us.
After establishing the Foundation in 2024, this year was about seeing ideas take shape and become real — through the work of our partners across the world.
The organizations we support bring our mission of Uniting Communities Through Sport to life in very different contexts. From fighting hate and discrimination to promoting inclusion and sustainable development, their work shows the power of sport as a shared language and a driver of positive change — as it couldn’t be otherwise for the adidas Foundation.
This short video recap captures some of that journey. As we look ahead to 2026, we do so with gratitude for the community around us and with a clear focus on building on this momentum and maximizing our impact.