PLAY COLL3CTIVE
Beyond Sport, Common Goal
Partner
United States of America, Canada, Mexico
Location
June 2026 - June 2029
Project timeline
Play Collective is a joint initiative by the adidas Foundation, Common Goal and Beyond Sport
Why Play Coll3ctive
Play Collective is the name that captures purpose and the structure of this initiative. Play reflects our belief that physical activity is not a privilege but a right. Every young person deserves safe spaces for movement, equitable access to programs, and sustained investment in their ability to be active. Coll3ctive anchors the project in collaboration, connecting organizations supporting young people through the initiative. The 3 signals what makes it distinct: it connects work across three countries, spans three years of sustained support, and brings together three strategic partners, the adidas Foundation, Common Goal, and Beyond Sport, each contributing complementary strengths.
The Play coll3ctive focus communities*
Play Collective supports organizations that create inclusive sport and physical activity opportunities for underserved young people who face barriers to access and participation, including:
01
Youth with disabilities
02
Girls and young women
03
LGBTQIA+ youth
04
Young People experiencing racial and/or ethnic discrimination
*We recognize that the identities, experiences, and specific needs of young people within each of these categories vary widely across countries, cultures, and local contexts. Belonging is shaped by self‑identification, local terminology, legal and policy environments, and social norms. Many young people may belong to multiple communities at once, experiencing overlapping forms of marginalization or discrimination. For this reason, the groups should be understood as guiding frameworks rather than rigid categories, designed to support inclusive, context‑sensitive programming and equitable access to sport and physical activity.
IStock / Credit: PeopleImages
organizations' announcement coming soon
Stay tuned as we’ll soon be announcing the 21 project partners across the 16 world cup host cities.
A playing for Purpose project
Play Collective is part of the adidas Foundation Playing for Purpose project, focusing on increasing access to sport and physical activity while also strengthening retention so children and youth can stay active and engaged — especially those from to underserved and under-resourced backgrounds
GRANT STRUCTURE
This is how the grant is distributed across the 21 project partner organizations
$3,780,000
Total amount of grants to be distributed across all the project partners
$180,000
Maximum Grant amount per organization over a 3 year period
contributing to the impact of the world cup beyond the tournament
Partner
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