CHANGING THE WORLD THROUGH SPORT

Mission

The adidas Foundation believes in the power of sport to change the world. We know that sport empowers people to strengthen themselves, their communities and our planet. Sport unites us like nothing else. It is more than just a game. It is essential for all of us. Our mission is to help ensure as many people as possible around the world have the opportunity to benefit from the transformational power of sport. This is our contribution to solving some of the most pressing social and environmental issues the world is facing today.

Programs

We realize our mission through strategic and thoughtful programming across three pillars. All three program pillars aim to work at the heart of where we see the deepest divides and most urgent crises facing communities, which is why we focus on people, planet and relief. To create impactful solutions within these pillars, we partner with mission-aligned non-profit organizations and social entrepreneurs.

PEOPLE

PLANET

RELIEF

PEOPLE

UNITED BY SPORT

We leverage the transformational power of sport to promote equality and combat all forms of hate and intolerance.

SPORT FOR DEVELOPMENT

We harness the power of sport to foster peace and sustainable development in communities facing socio-economic challenges.

ACCESS TO SPORT FOR ALL

We promote inclusive access to sport. In a world where societal expectations and economic constraints can limit who gets to participate in sports, we empower underserved communities to access sports safely and fairly, reaping the benefits.

PLANET

Protect the places where sport is played

We support projects that protect and sustain the environment, our biggest sport field.

Play sport in a sustainable way

We educate local communities on environmental protection and support them to use more sustainable practices when playing sport.

RELIEF

Relief in Times of Crisis and Natural Disaster

We support communities affected by disaster and crisis purely based on their needs. At a later stage, we explore if and how sport can play a role during the recovery phase for communities affected by disaster and crisis.