The adidas foundation
The adidas foundation
Uniting communities through sport
Free Movement Skateboarding's activities in Athens. Photo by: Spyros Champ.
Our Vision
Our vision is a world where everyone has the opportunity to experience the transformative power of sport, fostering a healthier, more inclusive, and sustainable future for all.
We believe that sport has the power to unlock unexpected solutions that otherwise may have seemed impossible in the face of conflict, inequality, discrimination, and the climate crisis. By using sport as a vehicle for social change, we can challenge harmful prejudices and build a more inclusive, compassionate world where everyone, regardless of their background, can participate, compete, and thrive.
Our Mission
Our mission is to unite communities through sport, driving social change for people and the planet.
We are convinced that sport, physical activity, and active play can contribute to making the world a better place, so we want to ensure that as many people as possible around the world have the opportunity to benefit from them. This is our contribution to solving some of the most pressing social and environmental issues facing the world today.
Fútbol con Corazón’s activities in Colombia.
Our Focus
We organize our work across three focus areas – People, Planet, and Relief – and implement our efforts through several programs. Through our program portfolio, we aim to support our partner organizations to further strengthen their organizational capacity by providing access to resources and trainings that will continue to support their work beyond the period of our financial support.
Our Activities
A core part of our identity at the adidas Foundation is that we are more than just a grant-making organization which receives funds, distributes them to others, and collects reports in return. We will employ a variety of methods to achieve our mission, including the following: